English 
FrançaisUnified Communications Industry is Transforming Due to Trade Tensions
According to a study conducted by Blue Touch Paper, the Unified Communications (UC) industry is undergoing a major upheaval due to trade tensions and new tariff barriers. The study reveals that 66% of companies in the sector are already experiencing a negative impact, with concerning projections for the coming months.
Immediate Consequences for Industry Players :
- 80% of suppliers (manufacturers) anticipate a decline in their business over the next six months.
- 60% of distributors expect a drop in their revenue.
- 43% of companies in North America believe their business will be significantly affected.
- 50% of European and Asian companies are already experiencing negative effects, although the impact is less severe than in North America.
- Diversification of supply sources to reduce dependence on American suppliers.
- Stockpiling products to absorb the impact of rising costs.
- Development of new, more affordable and flexible product lines.
- Direct supply to Canada without going through the United States, to bypass tariff impacts.
Discussions between Consultants MELTING ICECUBE and various Canadian, European, and Asian manufacturers confirm that many of them are adapting their strategies to supply Canada directly.
Unlike the United States, which is not a key player in the manufacturing of international audiovisual technologies, manufacturers from these regions have a strong capacity for innovation and recognized expertise.
Quebec, Canadian, and European manufacturers have long positioned themselves as leaders in interoperable, flexible, and easy-to-integrate solutions. Thanks to plug-and-play, open, and scalable technologies, these companies are well-equipped to meet the new demands of the market.
Innovation in audiovisual and unified communications is no longer just about technical aspects; it is about offering solutions that align with economic realities and business needs.
According to Consultants MELTING ICECUBE, while short-term disruptions are inevitable, this crisis will accelerate the global transformation of the industry. Audiovisual technology will gradually shift from a technician-driven industry to one focused on consulting and strategic expertise.
Businesses and institutions will increasingly seek integrated and intuitive solutions that deliver the desired user experience while respecting budget constraints. In this context, Canadian and European manufacturers are expected to emerge as winners in this tariff war initiated by the United States, as their technologies have long been based on ergonomics, adaptability, and performance.
Conclusion, new tariff barriers and trade tensions are disrupting the Unified Communications industry, but they also open new opportunities for manufacturers that can adapt.
Quebec, Canadian, European, and Asian manufacturers have the agility and expertise needed to offer sustainable and high-performance solutions, minimizing the effects of the current crisis. Far from being a threat, this situation could trigger a complete industry overhaul, favoring the most innovative manufacturers best prepared to meet new market demands.